We set out to create a viral campaign promoting Dubai as a destination, not just a stop along the way.

The two-week campaign smashed Dubai Tourism's records with 400 million engagements.

Utilising immersive marketing across our two social media powerhouses - Foodporn and StreetArtGlobe - we showcased a diverse range of experiences to provide a customizable Dubai visit.

We worked with local producers, restaurants, and institutions to promote Dubai's vibrant hospitality and cultural identity.

Applying a multi-platform approach, we engaged a broad spectrum of demographics to deliver a truly gen-pop campaign.

The campaign was a viral hit with 11 videos gaining 10 million + views.

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